Last updated: January 2025

This Cookie Policy explains what cookies are, which cookies My African Routes uses on this website, and how you can manage them.

1. What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to remember your preferences and understand how you interact with it. Cookies do not contain personally identifiable information by themselves.

2. Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function correctly. They cannot be disabled. They include:

Session cookies: maintain your session as you browse the site.
Security cookies: protect form submissions against cross-site forgery (WordPress nonce).
Cookie consent cookie (mar_consent): remembers your cookie preference so we do not ask again.

Analytics Cookies (with your consent)

With your consent, we use Google Analytics to understand how visitors use our site — which pages are most popular, how long visitors stay, and where they come from. This data is anonymised and aggregated; it does not identify you personally.

_ga: distinguishes users. Expires after 2 years.
_ga_*: stores session state. Expires after 2 years.

Google Analytics data is processed by Google LLC in accordance with their Privacy Policy. We have enabled IP anonymisation.

Functional Cookies

These cookies remember choices you make to improve your experience:

Newsletter dismissal (mar_nl_dismissed): remembers if you have dismissed the newsletter popup. Expires after 7 days.
Language preference: set by Polylang to remember your language choice.

3. Managing Your Cookies

When you first visit our website, a banner gives you the choice to accept or decline analytics cookies. You can change your preference at any time by clicking the Cookies link in the footer of any page.

You can also control cookies through your browser settings. Note that disabling all cookies may affect the functionality of the site. For guidance on managing cookies in your browser, visit allaboutcookies.org.

4. Third-Party Cookies

We do not permit third-party advertising cookies on this website. The only third-party cookies are those placed by Google Analytics, and only with your consent.

5. Updates to This Policy

We may update this Cookie Policy from time to time. The current version is always published on this page.

Questions? Contact us at travel@myafricanroutes.com.